
About Vesta
Vesta was created by a young group of entrepreneurs that study international entrepreneurship, in Breda, the Netherlands. We all share a passion for creating healthy, enjoyable, simple and sustainable meals. One day, we were having a conversation about how hard it is for us to cook nutritious meals, and how we could improve to have a healthier lifestyle. So, the idea to use AI features to help us came up! The next day, we started working into the creation of the app. Finding a name wasn't easy, but after much discussion, we chose Vesta, inspired by the Roman goddess of hearth, health home, and family.
At Vesta, we believe that eating healthy shouldn’t be time consuming and stressful, so we want to empower our costumers with personalised meal recommendations that fill their life style and restrictions, whether dietary preferences, nutritional needs or body restrictions in general. That’s why Vesta uses AI features, to help individuals and prevent food waste, suggesting creative ways to use what you already have at home. Say goodbye to the daily dilemma of "What´s for dinner?"
Why Vesta?
Most cooking apps toss random recipes your way, and health apps just count calories. Vesta does both, and more. It hands you recipes tailored to your goals and takes into consideration what’s in your fridge. It’s solving two big headaches:
- “I don’t know what to eat” – Vesta’s got ideas that match your life.
- Food waste – No more tossing food out; Vesta turns your leftovers into something tasty.
No other app blends all this together like we do. We’re all about making healthy eating easy, custom-fit to you, and more sustainable to the planet.


Mission & Vision
We want everyone to feel special and included. We want to transform one boring chore into self-care and entertainment. Our mission? Personalization. For everyone. Because food isn’t just fuel, it’s an experience that should be as unique as you are.
Technology is everywhere now. So why not use it in home cooking as well? Innovation with AI is our vision of how everyone can have a personal helper in the kitchen. Having a smart and fun company in the kitchen, not only will motivate the users, but will also help them with choosing the right ingredients and food they need to stay happy and healthy.
Our Values
Customer: It is common nowadays that our lifestyle is full of busy schedules, and we neglect to eat healthy. Bu understanding this issue, we created this AI app, which is fully personalised and adjusts to the user's schedule. Our strategy for success is to take each customer's feedback at the time. Therefore, your voice will be heard.
Innovation: Entering the time when digital technology excels, we walk along. The integration of advanced AI technology in our app is designed to serve you better, providing personalised recipes and meal plans. You will experience:
- Recommendation of recipes, meal preparation, and healthy nutrition matter;
- Voice technology. Cook easily, just talk and let the app do the rest;
- Photo scan. Scan your ingredients and enjoy the recipe our app produces.
Sustainability: With our advanced feature, photo scan the ingredients at hand, and the app will provide the recipe, so no food is wasted!
Cultural diversity: As we aim to reach people worldwide, we welcome every person to our app. We greatly respect people from different cultures, religions, and those with medical restrictions. We include everyone in our journey to help people.
Integrity: Trust is not an easy process, but we promise to be honest, transparent, and consistent. So we achieve our goal, when you achieve your goal, we help, and you improve your health.